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###-Book Description Begin-###
The fourth edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students\' awareness of how national and geographic differences affect the conduct of international business. Chapter 7, for example, contains a new Country Focus box titled, "India\'s stuttering economic transformation". Developing economies are covered in the new Emerging Markets feature emphasizing the global coverage of the text and the increasing complexities and opportunities in international business. Chapter 13 contains Another Perspective box titled, "The China-plus-one Strategy." Global Business Today weaves numerous, interesting anecdotes into the narrative of the text to engage the reader.
Publication date 31 May 2016
Publisher McGraw-Hill Education / Australia
Publication City/Country Australia
ISBN10 1743766939
ISBN13 9781743766934