Book Title: Marketing Communications in Emerging Economies, Volume II
Book Subtitle: Conceptual Issues and Empirical Evidence
Editors: Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid
Series Title: Palgrave Studies of Marketing in Emerging Economies
DOI: https://doi.org/10.1007/978-3-030-81337-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-81336-9Published: 18 December 2021
Softcover ISBN: 978-3-030-81339-0Published: 19 December 2022
eBook ISBN: 978-3-030-81337-6Published: 01 January 2022
Series ISSN: 2730-5554
Series E-ISSN: 2730-5562
Edition Number: 1
Number of Pages: XXII, 299
Number of Illustrations: 10 b/w illustrations
