Endorsed by Cambridge International Examinations for the latest syllabus, this new edition of the the market-leading text provides a true international perspective. This title has been endorsed by Cambridge International Examinations for the latest Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses. It includes a Student’s CD-ROM with every book, offering additional questions and support throughout the course and ahead of exams. – Offers an international perspective through a wide range of up-to-date case studies – Reinforces understanding through a variety of activities and discussion points – Provides examination preparation with revisions questions and summaries throughout – Written in accessible language, but with plenty of detail for top-grade students Also available: Teacher’s CD-ROM (9781444176520) containing guidance on teaching the course, unique digital resources and all the answers to the exercises in the Student’s Book.
Section 1 Understanding business activity
Section 2 People in business
Section 3 Marketing
Section 4 Operations management
Section 5 Financial information and financial decisions
Section 6 External influences on business activity
