- ISBN-10: 0226388557
- ISBN-13: 9780226388557
- Author: Shanto Iyengar
- Language: English
“Not only does it provide convincing evidence for particular effects of media fragmentation, but it also explores some of the specific mechanisms by which television works its damage. . . . Here is powerful additional evidence for those of us who like to flay television for its contributions to the trivialization of public discourse and the erosion of democratic accountability.”—William A. Gamson, Contemporary Sociology
“Iyengar’s book has substantial merit. . . . [His] experimental methods offer a precision of measurement that media effects research seldom attains. I believe, moreover, that Iyengar’s notion of framing effects is one of the truly important theoretical concepts to appear in recent years.”—Thomas E. Patterson, American Political Science Review