[PDF]Practice-Oriented Marketing: Basics – Instruments – Case Studies

Bibliographic Information

• Book Title: Practice-Oriented Marketing

• Book Subtitle: Basics – Instruments – Case Studies

• Authors: Ralf T. Kreutzer

• DOI: https://doi.org/10.1007/978-3-658-39717-3

• Publisher: Springer Wiesbaden

• eBook Packages: Business and Management, Business and Management (R0)

• Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023

• Softcover ISBN: 978-3-658-39716-6Published: 09 March 2023

• eBook ISBN: 978-3-658-39717-3Published: 08 March 2023

• Edition Number: 1

• Number of Pages: XXX, 541

• Number of Illustrations: 18 b/w illustrations, 196 illustrations in colour