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###-Book Description Begin-###
by Naresh K. Malhotra (Author)
List Price: $290.60
Series: What’s New in Marketing
Hardcover: 896 pages
Publisher: Pearson; 7 edition (January 13, 2018)
Language: English
ISBN-10: 013473484X
ISBN-13: 978-0134734842
For undergraduate and graduate courses in marketing research.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
