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###-Book Description Begin-###
by Dhruv Grewal Professor (Author), Michael Levy (Author), Shirley Lichti (Author)
Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
Paperback: 688 pages
Publisher: M*C*G-Hill Ryerson; 4 edition (Jan. 26 2018)
Language: English
ISBN-10: 1259268764
ISBN-13: 978-1259268762