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###-Book Description Begin-###
by Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author), Arsenio Bonifacio (Author), Carol Bureau (Author)
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.
Paperback: 480 pages
Publisher: M*C*G-Hill Ryerson; 5 edition (Jan. 31 2018)
Language: English
ISBN-10: 1259269264
ISBN-13: 978-1259269264
