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###-Book Description Begin-###
by Charles Bamford (Author), Garry Bruton (Author)
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
Publisher : McGraw-Hill Education; 4th edition (February 1, 2021)
Language : English
Paperback : 368 pages
ISBN-10 : 1265071500
ISBN-13 : 978-1265071509
