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###-Book Description Begin-###
by Joel Backaler (Author), Peter Shankman (Foreword)
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Hardcover: 214 pages
Publisher: Palgrave Macmillan; 1st ed. 2018 edition (September 15, 2018)
Language: English
ISBN-10: 3319783955
ISBN-13: 978-3319783956