Book Title: Contemporary Retail Marketing in Emerging Economies
Book Subtitle: The Case of Ghana’s Supermarket Chains
Authors: David Eshun Yawson, Fred A. Yamoah
Series Title: Palgrave Studies of Marketing in Emerging Economies
DOI: https://doi.org/10.1007/978-3-031-11661-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-11660-5Published: 12 October 2022
Softcover ISBN: 978-3-031-11663-6Due: 12 October 2023
eBook ISBN: 978-3-031-11661-2Published: 11 October 2022
Series ISSN: 2730-5554
Series E-ISSN: 2730-5562
Edition Number: 1
Number of Pages: XVIII, 235
Number of Illustrations: 1 b/w illustrations, 3 illustrations in colour
