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###-Book Description Begin-###
by Frederick Crane (Author), Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author)
The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today’s competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.
Hardcover: 624 pages
Publisher: M*C*G-Hill Ryerson; 10 edition (Feb. 14 2017)
Language: English
ISBN-10: 1259268802
ISBN-13: 978-1259268809
