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###-Book Description Begin-###
by Roger A. Kerin (Author), Robert A. Peterson (Author)
Hardcover: 729 pages
Publisher: Pearson; 13th edition (August 12, 2012)
Language: English
ISBN-10: 0132747251
ISBN-13: 978-0132747257
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.