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###-Book Description Begin-###
by Michael R. Solomon (Author), Mary Anne Poatsy (Author), Kendall Martin (Author)
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.
Paperback: 624 pages
Publisher: Pearson; 5 edition (January 14, 2017)
Language: English
ISBN-10: 0134522745
ISBN-13: 978-0134522746
