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Product details
- ISBN-10: 0230216986
- ISBN-13: 9780230216983
- Author: Rosemary Varley
- Language: English
Product description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.