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###-Book Description Begin-###
by Michael, R. Solomon (Author), Rebekah Russell-Bennett (Author), Josephine Previte (Author)
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.
Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
Publisher: Pearson Education; 4 edition (25 September 2018)
ISBN-10: 1488616957
ISBN-13: 978-1488616952
