Book Title: Agile Marketing Performance Management
Book Subtitle: 10 Success Factors for Maximizing Marketing ROI Dynamically
Authors: Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-658-38053-3
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Hardcover ISBN: 978-3-658-38052-6Published: 30 October 2022
eBook ISBN: 978-3-658-38053-3Published: 29 October 2022
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XVII, 115
Number of Illustrations: 1 b/w illustrations
