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###-Book Description Begin-###
by Gary Bissonette Professor (Author)
Bissonette is an indigenous business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The second edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today’s society.
Business: Strategy, Development, Application second edition delivers to students’ chapter content that they can easily grasp, and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action.
With Bissonette, instructors finally have a title that delivers an entry-level business management course in a way that is creative, thought provoking and goes beyond the typical template of a definition-focused approach. Through extensive Canadian based examples to a full understanding and appreciation of globalization and the position Canada currently has, to understanding current business trends and why such concepts and models are used in managing a business entity – instructors now have a title that delivers.
Paperback: 512 pages
Publisher: M*C*G-Hill Ryerson; 2 edition (Jan. 19 2016)
Language: English
ISBN-10: 1259030504
ISBN-13: 978-1259030505
