Digital marketing, also called online marketing, is the promotion of brands to reach with potential client using the digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing medium.
Essentially, if a marketing campaign based on digital communication, it’s digital marketing.
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Topics included:
Digital Marketing is a very high-level idea, as subject contains lots of sub-categories for example: content marketing, email marketing, SEO, affiliate marketing, social media marketing etc. Anything related to marketing and finally sale on web is directly related to digital marketing that is why there are different methods and concepts under the subject.
It is hard to cover all the Digital marketing content in one book, if do so it became boring and hard to read/learn. To become professional on digital marketing, I would suggest checking complete series on digital marketing that will cover up all the concept. Some are already released and will be releasing soon under same series those will cover all the topics.
This book is more related to digital marketer mind set or more specially entrepreneurship required for internet business.
