Don’t chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today’s competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry and to help customers find you, instead of require your sales team to chase after each and every customer. * Build a reliable inbound marketing team * Develop deeper relationships with your customers * Convert inbound traffic into revenue * Combine inbound and outbound marketing strategies to optimize your business’ resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
Part I Getting Started with Inbound Marketing
Chapter 1 What Is Inbound Marketing, Anyway?
Chapter 2 Introducing the Inbound Philosophy into Your Organization
Chapter 3 Diagnosing Your Current Inbound Marketing Performance
Chapter 4 Prescribing Strategic Inbound Marketing Solutions
Chapter 5 Applying Inbound Solutions: Executing Your Plan
Part II The Art and Science of Consumer Connections
Chapter 6 Mapping Your Customers’ Purchase Paths
Chapter 7 Discovering Customer Needs with Keywords
Chapter 8 Connecting People with Your Products
Part III Building a Customer Conversion Machine
Chapter 9 Building Your Conversion Machine
Chapter 10 Organizing Your Website for Attraction and Conversion
Chapter 11 Creating a Call‐to‐Action Map
Part IV Fueling Visitor Needs with Content Marketing
Chapter 12 Creating Valuable Content: The 4 E’s of Content Marketing
Chapter 13 Creating Inbound Campaigns with Content
Chapter 14 Blogging for Attraction
Part V Attracting Visitors to Your Website
Chapter 15 Growing Your Organic Traffic
Chapter 16 Attracting Visitors with Paid Search
Chapter 17 Attracting Visitors with Social Media Sharing
Chapter 18 Using Email to Attract and Reattract
Part VI Understanding the Power of Conversion
Chapter 19 Knowing Your Conversion Types
Chapter 20 Increasing Website Conversions
Chapter 21 Building Effective Landing Pages
Part VII Measuring Success with Analytics
Chapter 22 Measuring Your Inbound Marketing Results
Chapter 23 Understanding User Testing
Part VIII The Part of Tens
Chapter 24 Ten Steps to Implementing Inbound Marketing
Chapter 25 Ten Important Inbound Marketing Metrics
