Book Title: The Modern Customer – the PHANTOM
Book Subtitle: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
Authors: Livia Rainsberger
DOI: https://doi.org/10.1007/978-3-658-39196-6
Publisher: Springer Wiesbaden
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Hardcover ISBN: 978-3-658-39195-9Published: 16 February 2023
Softcover ISBN: 978-3-658-39198-0Due: 01 March 2024
eBook ISBN: 978-3-658-39196-6Published: 15 February 2023
Edition Number: 1
Number of Pages: XXIII, 259
Number of Illustrations: 4 b/w illustrations, 34 illustrations in colour
