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8th Edition
By Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy
© 2024 | Published: January 31, 2023
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of …