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Product details
- ISBN-10: 1137359161
- ISBN-13: 9781137359162
- Author:
- Language: English
Product description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.