By Robert N. Lussier, David C. Kimball
Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples.The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter:
Additional assignments available in downloadable documents for students to complete and submit to the instructor further facilitate the application of the concepts presented in the text:
With Applied Sport Management Skills, students will be primed for an exciting career in sport management by gaining a thorough understanding of management theories and developing the acumen to apply them.Note: A code for accessing HKPropel is included with all new print books.