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Product details
- ISBN-10: 0230340342
- ISBN-13: 9780230340343
- Author:
- Language: English
Product description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more.