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Product details
- ISBN-10: 1405124717, 9781405124713
- ISBN-13: 9781405124713
- Author: Philip Bromiley
- Language: English
Product description
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
- This book presents a focused approach to strategic management theory.
- Outlines the basics of a behavioral approach to strategic management.
- Examines assumptions of rationality and equilibrium and the problems they create.
- Considers how a behavioral approach relates to a number of conventional approaches.
