Book Title: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Book Subtitle: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Editors: Bruna Jochims, Juliann Allen
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-031-24687-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2023
Hardcover ISBN: 978-3-031-24686-9Published: 14 March 2023
Softcover ISBN: 978-3-031-24689-0Due: 28 March 2024
eBook ISBN: 978-3-031-24687-6Published: 13 March 2023
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLI, 404
Number of Illustrations: 8 b/w illustrations
