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Product details
- ISBN-10: 0071459383
- ISBN-13: 9780071459389
- Author: Linda Gorchels
- Language: English
Product description
- Previous editions sold more than 17,000 copies
- Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
- Linda Gorchels is a well-known product management authority, and the author of The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels