###-Book Description Begin-###
by Shirley Lichti By Dhruv Grewal, Michael Levy (Author)
Having "Marketing Adds Value" as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
Publisher : McGraw Hill Canada (Jan. 1 2021)
Language : English
ISBN-10 : 1264160100
ISBN-13 : 978-1264160105
