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###-Book Description Begin-###
by Roger A. Kerin (Author), Steven W. Hartley (Author), William Rudelius (Author), Christina Clements Professor (Author), Arsenio Bonifacio (Author)
Paperback: 384 pages
Publisher: McGraw-Hill Ryerson; 4 edition (June 1 2015)
Language: English
ISBN-10: 125910317X
ISBN-13: 978-1259103179
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada
