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###-Book Description Begin-###
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development.
Series: Advances in Marketing, Customer Relationship Management, and E-services
Hardcover: 311 pages
Publisher: IGI Global; 1 edition (June 1, 2018)
Language: English
ISBN-10: 1522540350
ISBN-13: 978-1522540359
