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by O. C. Ferrell (Author), Geoffrey A. Hirt (Author), Linda Ferrell (Author), Suzanne Iskander (Author), Peter Mombourquette (Author)
Ferrell, Business: A Changing World reflects the many dynamic changes in the business environment related to how managers make decisions. Business: A Changing World contains all the essentials that most students would learn in a semester – including major changes to our economy related to sustainability, digital marketing, and social networking. With the most up to date content and technology available, Business: A Changing World represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.
Paperback: 480 pages
Publisher: McGraw-Hill Ryerson; 5 edition (Jan. 29 2014)
Language: English
ISBN-10: 0071338837
ISBN-13: 978-0071338837
