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###-Book Description Begin-###
by Tevfik Dalgic (Author, Editor), Sevtap Unal (Editor)
Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
Hardcover: 325 pages
Publisher: IGI Global; 1 edition (April 13, 2018)
Language: English
ISBN-10: 1522534482
ISBN-13: 978-1522534488
