[PDF]Essays on congruence theory in marketing: Special focus on digital products and webstores

Bibliographic Information

• Book Title: Essays on congruence theory in marketing

• Book Subtitle: Special focus on digital products and webstores

• Authors: Robér Rollin

• Series Title: Handel und Internationales Marketing Retailing and International Marketing

• DOI: https://doi.org/10.1007/978-3-658-39364-9

• Publisher: Springer Gabler Wiesbaden

• eBook Packages: Business and Economics (German Language)

• Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

• Softcover ISBN: 978-3-658-39363-2Published: 01 October 2022

• eBook ISBN: 978-3-658-39364-9Published: 30 September 2022

• Series ISSN: 2626-3327

• Series E-ISSN: 2626-3335

• Edition Number: 1

• Number of Pages: XI, 168

• Number of Illustrations: 14 b/w illustrations