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How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including:
discussion questions and assignments to stretch students
decision-making simulations
rich and detailed teaching notes to help enliven your teaching.
Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.
‘This book highlights the diversity and dynamism of digital entrepreneurship. Through case studies drawn from multiple industries and different countries, including the Global South, readers are introduced to the challenges and opportunities associated with digital technologies. These are varied, as are the tools that the book provides to help readers understand how the cases developed. Through combining the cases and tools, what emerges is a rich set of insights into digital entrepreneurship, enabling readers to develop their analytical skills and further their understanding of this area.’ -- Jason Whalley, University of Northumbria, UK
‘Digital entrepreneurship has such a broad scope that it is sometimes difficult to discern what is being talked about when we hear this term. The present collection brings together a series of concrete case studies that delve into the details of what digital entrepreneurship means in practice and in specific contexts. This collection provides a valuable resource to entrepreneurship educators that want to provide their students with tangible and well-researched accounts from the real-world trenches of digital entrepreneurship.’ -- Mohammad Keyhani, University of Calgary, Canada
Edited by Luca Iandoli, Associate Dean for Global Programs and Research and Professor of Computer Science and Carmine Gibaldi, Professor of Management and Entrepreneurship, St. John’s University, New York, US
Publisher : Edward Elgar Publishing (February 10, 2023)
Language : English
Hardcover : 288 pages
ISBN-10 : 1802203850
ISBN-13 : 978-1802203851
