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Product details
- ISBN-10: 1137534281
- ISBN-13: 9781137534286
- Author: Colin Shaw
- Language: English
Product description
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.