-------如果这里没有任何信息,不是真没有,是我们懒!请复制书名上amazon搜索书籍信息。-------
###-Book Description Begin-###
by Allan J Kimmel (Author)
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.
Paperback: 484 pages
Publisher: Routledge; 2 edition (January 25, 2018)
Language: English
ISBN-10: 1138219150
ISBN-13: 978-1138219151