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###-Book Description Begin-###
by Mona Amodeo (Author)
Are you interested in learning how to create companies people love to love?
If you want to be that company people love to love―the one that people can’t wait to tell others about―you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource―people―to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can’t wait to tell others about!
Paperback: 334 pages
Publisher: Maven House (September 4, 2018)
Language: English
ISBN-10: 1938548159
ISBN-13: 978-1938548154
