-------如果这里没有任何信息，不是真没有，是我们懒！请复制书名上amazon搜索书籍信息。-------
###-Book Description Begin-###
by Jan Kreft (Author, Editor), Sylwia Kuczamer-Kopotowska (Editor), Anna Kalinowska-elenik (Editor)
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence.
Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Series: Advances in Marketing, Customer Relationship Management, and E-services
Hardcover: 317 pages
Publisher: IGI Global; 1 edition (June 14, 2019)
Language: English
ISBN-10: 1522591001
ISBN-13: 978-1522591009
