- ISBN-10: 1138617970, 0415836700
- ISBN-13: 9780415836708, 9781138617971
- Author: Per Lind
- Language: English
In this book, the author scrutinizes the models underlying a number of well-known business methods and tools, and sheds light on the assumptions and subjective perceptions that undermine their effectiveness. In doing so, he offers a unique criticism of accepting business models without questioning their relevance and applicability, and highlights the need to treat models as hypotheses, rather than as certainties.