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Product details
- ISBN-10: 3030119106
- ISBN-13: 9783030119102
- Author: Rajagopal
- Language: English
Product description
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book discussesthe behavioral impact of consumes on marketing decisions across the businesscultures, and analyzes the contemporary best practices to carry outcustomer-oriented strategies and implement them carefully. One of the corearguments presented in this book is thatthe new business strategies can be derived based on extended elements ofmarketing-mix, organization capabilities on decision making, marketcompetition, and consumer behavior reflecting the social values, businessambience, and cognitive drivers that evolve contemporary business philosophies. This book presentsnew insights on drawing contemporary interpretations to the behavioral theoriesof consumers, and guides the breakthrough strategies in managing the time,territory, target, and tasks pivoting around consumers and marketcompetitiveness. Discussions in thebook arrange the elements in a pyramid paradigm to four kinds of interlinkedvariables that include behavioral concerns of consumers at the topfollowed by competitive push needed in marketing decisions, functionalperformance of the marketing decisions at the bottom, and then socialimpact of business at the peak.
