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Product details
- ISBN-10: 1137580283
- ISBN-13: 9781137580283
- Author:
- Language: English
Product description
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
