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###-Book Description Begin-###
by Angeline Close Scheinbaum (Editor)
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Series: Marketing and Consumer Psychology Series
Hardcover: 400 pages
Publisher: Routledge; 1 edition (April 25, 2012)
Language: English
ISBN-10: 1848729693
ISBN-13: 978-1848729698
