Book Title: The Customer Asset
Book Subtitle: Understanding and Managing its Value
Authors: Neil Bendle, Shane Wang
Series Title: Palgrave Studies in Marketing, Organizations and Society
DOI: https://doi.org/10.1007/978-3-031-47421-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-47420-0Published: 17 December 2023
Softcover ISBN: 978-3-031-47423-1Due: 17 January 2024
eBook ISBN: 978-3-031-47421-7Published: 16 December 2023
Series ISSN: 2661-8613
Series E-ISSN: 2661-8621
Edition Number: 1
Number of Pages: XIII, 149
Number of Illustrations: 2 b/w illustrations