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###-Book Description Begin-###
by Charles E Bamford Associate Professor of Strategy & Entrepreneurship (Author), Garry D. Bruton Dr. (Author)
Paperback: 352 pages
Publisher: McGraw-Hill Education; 2 edition (February 9, 2015)
Language: English
ISBN-10: 0078023181
ISBN-13: 978-0078023187
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
