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by Sabyasachi Dasgupta (Author, Editor), Priya Grover (Editor)
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.
Hardcover: 351 pages
Publisher: IGI Global; 1 edition (July 20, 2018)
Language: English
ISBN-10: 1522556907
ISBN-13: 978-1522556909