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###-Book Description Begin-###
by Natasha Evers (Author), James Cunningham (Contributor), T. Hoholm (Contributor)
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development.
Paperback: 428 pages
Publisher: Palgrave; 2014 edition (11 Mar. 2014)
Language: English
ISBN-10: 1137020105
ISBN-13: 978-1137020109