- ISBN-10: 038724378X, 1402076142
- ISBN-13: 9781402076145, 9780387243788
- Author:
- Language: English
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.