- ISBN-10: 1138152714
- ISBN-13: 9781138152717
- Author:
- Language: English
This book includes:
* A business perspective rather than an accounting perspective
* e-business, including case studies
* Globalisation, including case studies
* Business skills, like interpretation, analysis and communication
* IT integrated into specific business situations
* Includes models such as Porter’s Five Forces, Supply Chain, Product Life Cycle