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Product details
- ISBN-10: 0230220924
- ISBN-13: 9780230220928
- Author: Teemu Moilanen
- Language: English
Product description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.